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I’我有幸与汤姆·齐格勒(Tom Ziglar)会面了几次,他们分享的内容总是给我留下深刻的印象。我希望他们接受诚实和正直的销售培训。在此在线课程教练播客采访中,Tom Ziglar在幕后分享了构建按需Ziglar的幕后花絮&为什么删除音频和视频内容使他们的会员站点更好。他还分享了针对企业家和课程创建者的成功秘诀。
我发现有趣的是,许多课程创建者都希望将其所有信息放入课程中。我明白了,我们想要增加价值并教授我们所知道的一切。虽然那’s a good thing, it might overwhelm your audience. There is also value in create an online course that delivers high quality content, but only 什么’s needed to master a topic. Think of how much your audience would pay if you offered a course that saved them time 和 only taught the necessary tactics? Plus, the students would probably finish it 和 find more value in the rapid learning they were able to do. Tom talks about why they 要么 iginally put a LOT of content 在ir Ziglar on Demand online learning center, but then found out that more is not better. They looked at their website analytics 和 determined 什么 their top content was 和 removed the rest. The result is that people are able to find the best content 在ir site 和 don’不要让网站上的所有其他内容不知所措。您如何在会员网站和在线课程中使用相同的策略?
获得免费的奖金音频采访– Tom Ziglar’针对在线课程创建者的最佳销售和营销策略。
点击下载奖励音频
在线课程教练播客问题
- 您现在正在学习和兴奋的是什么?
- 该节目的听众是老师,企业家和创作者。您能为他们提供什么鼓励和希望?
- Some of the listeners are in the planning stages of their online courses 和 unsure of many things from course content, technical setup, 和 什么 success to expect. So how can someone move past the fear of the unknown?
- 多年来,成功秘诀对您意义重大吗?
- 给我们介绍Ziglar on Demand的背景是?
- 你为什么决定放Zig’的在线内容库?
- 说明放置Zig的过程’Ziglar On Demand的在线内容?
- 你有哪些成功故事’看过它在线吗?
- 人们在哪里可以了解有关您和Ziglar on Demand的更多信息?
在线课程教练表演笔记
- 汤姆正在为即将上线的在线课程和计划制定策略
- 为胜利而活–7周即可平衡成功
- 他起得很早,做了一个“时间胶囊”来思考并计划自己的一天
- 利用一天中最有创意的时间来创建…而不接听电子邮件,电话等。
- 对于Ziglar on Demand,他们删除了许多最初拥有的内容,因此他们的最佳内容是在线的,而不是Zig培训的每一部分
- http://ziglarvault.com 还有很多其他内容
获得免费的奖金音频采访– Tom Ziglar’针对在线课程创建者的最佳销售和营销策略。
点击下载奖励音频
播客成绩单:
在本集中,我与Tom Ziglar谈论了希望成功的Ziglar Staples以及Ziglar on Demand。
欢迎使用真正的focusmedia.com为您带来的在线课程教练播客。无论你’对于初学者或专家,这是播客,提供最新在线课程创建技巧,新闻,访谈和想法。而且,这是您的教练杰夫·朗(Jeff Long)。
杰夫·朗(Jeff Long):欢迎回到在线课程教练播客的另一集。再次,我叫杰夫·朗(Jeff Long),今天哇,我有一个我不仅尊重他,他的公司而且还尊重他的父亲Zig Ziglar的人。所以今天我们在节目中有Ziglar的首席执行官Tom Ziglar和我’我不得不见过汤姆几次,我’我在这里再谈一点。但是,我们会深入探讨他们已经在其网站上提供的一些内容,以及他们正在努力明年推出的课程幕后的高峰。而且,这实际上是我所没有的’甚至在我们进行对话之前就已经预览到了,所以我很高兴能看到您背后的幕后’节目中也会有。在我们接受采访之前,我想谈一个很酷的比赛’接下来的几周我将在这里跑步。正如我在上一集中提到的那样,如果您访问onlinecoursecoach.com/Fincon,您会听到我对这次会议的想法,我为什么参加,甚至为什么我应该参加。但是我’赠送了前往圣地亚哥的Fincon 2016的免费门票。所以如果你’我从未去过Fincon,这张票是给你的。而且,您为什么要去Fincon?好吧’是一个向Pat Flynn,Jeff Goins,Noah Kagan,Vap Sumu,Chase Reeves等人了解和学习的地方。那’谁在那里。这是2015年的最后一次’确保类似的人或同一个人会在2016年回来。’这是一次主要针对金融领域的博客,播客和课程创建者的会议,但我可以保证,如果您’根本不是财务规划师,甚至根本不在财务领域’在这次会议上仍然会学到很多东西,我学到了很多东西,我’我也不在金融领域。实际上,我回来后的一周,实际上是回来后的几天,我预订了2016年的门票。’向未曾参加过Fincon的人赠送免费票。如果您访问onlinecoursecoach.com/Finconticket,您可以注册赢得。现在,我要说的是,如果您分享此信息,则每个注册者可以再尝试10次。因此,如果您签约10个人,您将获得100张额外的门票,上面有您的名字’会画出来。因此,您分享得越多,您获得的机会就越多’将赢得免费的Fincon门票。因此,再次访问onlinecoursecoach.com/Finconticket以了解更多信息并注册。但是,在我们接受汤姆的采访之前,我确实有一个问题’我实际上被问过几次。我最近在Fincon,不久前我在Nashville的策划团队,很多时候人们说,你知道…”what’增强课程参与度的最佳方法是什么?”创建在线课程的方法有很多,并且您知道一种选择是让它作为学生的全面自学课程。他们完全在学习内容,’re going through your videos, your text, your audios, if you have quiz 和 什么ever are the content you’会的。但是很多时候学生没有’不能通过材料。老实说,您知道,虽然我喜欢赚钱和出售课程,但我想要真正的学习是很棒的。所以我想知道那个学生已经学到了材料。所以他们’我不仅经历了’理解了,他们’已经学到了,他们’将练习它的组成部分。现在我不’没想到他们会记住我课程中的所有内容,但我确实希望他们带走一些重要的带回家的东西。因此,这里有一些增加课程参与度的方法。也许您有一门独立课程,一门自学课程,所以这里有一些方法可以使您的参与度更上一层楼。 1.当您寻求观众的意见时 ’re creating your course. If you have an idea in mind send out a survey, ask your ideal customer, you know 什么 are you looking for in this course? And probably they are going to tell you 什么 they want 和 some of those things might be, maybe they want weekly webinars, maybe they want a private 脸书 page 要么 a community where people can share their own ideas. I’我看过很多弦,我’我看过很多课程,特别是两门课程,我有两个会员网站’做了一些咨询。他们有一个很少使用的在线表格,人们对此一无所知,他们没有’不想登录他们的手机。但是,一旦该会员网站访问了Facebook的私人页面,互动就会爆发。这样’一种增加参与度的简单方法。我提到过网络研讨会,您知道有时您可能会想哦’ve got to have weekly webinars, daily webinars, hourly webinars. 没有w find out 什么 works best for your customers, for your students 和 deliver that. It might be as simple as monthly webinars. I’我在另一个策划人小组中,他们确实有每周一次的网络研讨会,说实话’对我来说太多了。你知道我不’t get a chance to log in 和 even watch the replay because they are so many webinars 和 I would be fine. I would pay the same amount if they were monthly webinars so ask your target audience, ask your students 什么 type of interaction would you like? Would you like to have webinars? Would you like to have group coaching? Would you like to have free email access for the month where you can ask private questions? Or would you like to have more of a community feel with a private 脸书 page 要么 even a forum. Sometimes forums are a better avenue depending on your target audience but simply ask them. To answer the question, how do I increase the engagement of my students for my course? Well first of all ask them, ask them 什么 they want. You might find that webinars, private 脸书 groups, communities, things like that will help your engagement. If you have a question for the show I’d很乐意回答。只需向我发送电子邮件即可 [电子邮件 protected] Let me know 什么 your question is I’d很高兴在演出中回答。
好吧,今天我很高兴Tom Ziglar参加演出。一世’从远处一直欣赏他。一世’我必须见他,我前段时间听到了齐格。我想记住那是什么时候。我大概是8到10年前’我猜想齐格(Zig)来到我在俄亥俄州的小镇,并与成千上万的人交谈。而且,还有其他发言者,我’我想记住其中的一些。科恩·鲍威尔(Cohan Powell)可能在该小组中,还有其他一些知名的演讲者,但是老实说,我在那里听齐格(Zig)的讲话,他做了我认为会的一切。它具有影响力,强大,令人难忘,有趣且引人入胜。所以如果你没有’没听说过Zig Ziglar的很多人肯定去过YouTube,去过Google,去过 Ziglar.com 在那认识他’丰富的信息。现在我确实在公司中与汤姆有一些私人互动’是好是坏。而且,不幸的是,几年前Zig逝世时,我有幸为Zig制作了致敬视频,我们请了一些演员,…a passage from Zig’s first book 和 we had them just create a tribute video that was meaningful 和 that video got passed around to Tom 和 his family. And, from 什么 I understand it was an emotional response to this video. In fact Tom gave me a video testimonial 和 he said something like of all the videos that we’Ziglar过去曾做过,就影响力而言,这很容易成为前5名视频之一。这对我来说意味着很多,Tom和Zig以及Ziglar公司的很多人在过去的几十年中制作了很多视频。汤姆说我的视频是最有影响力的视频之一。所以我’ve always had this place in my heart for Zig, for Tom 和 the whole company. I love 什么 they’这样做让他今天参加演出很重要。那不是’t just oh I admire this person from a far but I have this interaction with them 和 admire 什么 they are doing both in person, in their seminars, in their trainings those in their books 和 online. In fact I was privilege to have Tom sign one of my books. It’生来就是赢书’是一本好书,强烈推荐,因此可以在Audible或Amazon上查看,也可以购买实体书。汤姆和我进行了愉快的交谈,我可以问他很多问题,但我’m also giving a bonus. I asked Tom 什么’他为从事在线业务的人制定的营销策略中的一些顶级销售,他给出了一些很好的内容。因此,要获得免费音频,只需转到 onlinecoursecoach.com/ziglar 在这里,您可以免费注册和下载该音频,他会为在线业务的人解答一些最重要的销售和营销策略。好吧 ’s get right into the show. 没有w I know most of you have heard about Zig Ziglar 和 什么 the company Ziglar is doing. Well it started with Zig decades ago they still have trainers 和 speakers 和 people that can come not just to motivate 和 educate but also instruct. And so they have taught hundreds of thousands of people through their trainings, through their books, through their podcast as well as their online content that we’我会在节目快结束时说说。 Ziglar公司不仅与企业家和个人合作,而且财富50强公司首先求助Ziglar公司进行合作培训,销售培训,演讲技巧,个人发展等等。寻求成功实现个人发展,位置满足和信念的个人涌向Ziglar,作为解决这三个方面的主要资源。而且,今天我和Ziglar的总裁兼首席执行官Tom Ziglar在一起。汤姆非常感谢您今天参加在线课程教练播客。
汤姆·齐格拉(Tom Ziglar):’很高兴来到这里杰夫,我’m excited.
Jeff Long: Thank you, thank you. So Tom 什么 is something that you are learning 和 excited about right now?
汤姆·齐格拉(Tom Ziglar):好吧,我告诉你杰夫’我准备明年的计划,我’m确实制定了一项策略,可以在大型团体面前做很多演讲和主要笔记。和我’我在制定策略时不仅要在演讲中表现出色’在那里,但也要装备人们并使他们对在线产品感到兴奋’类似于在线学习的小组培训和辅导计划。所以只是将它们组合在一起。所以’有点新事物。并非我们没有这些东西’t done before but it’这是我们第一次将其整合到一个集成的软件包中。
杰夫·朗(Jeff Long):’太好了。好吧,我们必须让你重新开始’运行起来,我们可以看看听起来确实令人兴奋。
汤姆·齐格拉(Tom Ziglar):是我’我很期待,因为我父亲曾说过这话。他会说,斯坦福大学的研究实际上引用了这些标准,“在活动中受到启发采取行动的人中有95%的人从来没有做过,因为他们没有’没有足够的资源材料”. So it’当我们在现场活动中鼓舞人们他们有足够的资源来带动人们时,这一点非常重要。否则他们不’有能力跟进。
Jeff Long: 没有w can you give us a sneak peek 要么 a behind the scenes description of 什么 some of that content will be for this new thing you’re rolling out.
Tom Ziglar:是的,我的程序’我将要推出的将被称为“生存制胜:7周平衡成功”。并且,其思想和背后的原理就在那里’我称某人的说法很有趣,这是不久前在澳大利亚发生的一件事情,有人问我,他们说,“what’是最快的成功方法?”我说过,最快的成功方法就是用好习惯代替坏习惯,而这恰恰是从我的嘴里冒出来的。房间里有人写下来,实际上是这次活动的主持人。休息后他起身,读了那句话,我’我真的很喜欢那样说。因为听起来不错吧?
杰夫·朗(Jeff Long):对。
汤姆·齐格拉(Tom Ziglar):在过去的六周中,我’我一直试图在那戳破洞,我可以’因为现实是,每当您用好习惯代替坏习惯时,就会发生惊人的事情。我的意思是将其想象为一个简单的示例,但是如果您每天喝几杯汽水,那’这不是一个好习惯’s a bad habit 和 if you replace that with water over the course of the year how much different physiology would you be. You know would you lose weight, would you have more energy, would you be in better health? Well of course you would. You can do that in every area of your life. If you just take the bad habits 和 your mental aspects, your spiritual, your financial, your career, your personal, your family, 什么ever 和 you’我已经用良好的习惯代替了那些,那么惊人的事情将会发生,所以这种整合是我’我将创建讲义或迷你工作簿,供人们在进行现场演示时阅读。但是,最后6或7章是本工作簿的各个部分,’不想参加现场演示,我们只是想有足够的时间,但是我们将提供一个可供人们购买并获得在线课程的服务,’将会进行现场网络研讨会,我们’每周将覆盖这些领域中的每个领域。所以他们’他们会对该程序感到兴奋’re there they’如果他们想使用所有资源,他们将唾手可得,但如果他们想要更多信息,他们可以每周一次加入我的行列,以便’s the concept.
杰夫·朗(Jeff Long):’太好了,我喜欢你’重新做这个实时组件,因为我’ve与很多正在从事这些在线课程和事情的人以及我们自己的研究客户进行了交谈。而且,当您添加该实时组件时,会有更多的价值,因为’s interaction, there’的责任和它’不只是学生自己一个人,所以我’我很高兴你们正在为它做活的元素。
汤姆·齐格拉(Tom Ziglar):我们合作的人之一,他刚获得硕士学位’s actually his Doctorate in Blended Learning. And, Blended Learning is kind of a new category but 什么 it is it’结合了在线面对面培训。并在网上’不仅仅是去网上训练,你会被动地知道,但是’s also online in regards to 什么 it means to like if you have a communication. Like if you have a forum 要么 if people can ask questions, 要么 they can do things like that. And 什么 they’我们了解到,人们从面对面的培训中受益最大,但他们却在现场的教室中学习。但是在那个房间里有些人他们不’不交流,他们不’感到自在地交流。因此,如果您可以在线创建一个论坛,他们可以在其中提出问题并给出答复,那么这两个方面都是最好的。
杰夫·隆:是的。
汤姆·齐格拉(Tom Ziglar):’s 什么 we are trying to do.
杰夫·朗(Jeff Long):’太棒了。所以我知道特别是在读你的书时, “Born to Win” you take about hope 和 encouragement being an important part of an entrepreneurs journey. To our listeners to this show are teachers, 和 entrepreneurs 和 creators, so 什么 would you have to say to them about hope 和 encouragement especially when creating the online courses 要么 teaching people?
汤姆·齐格拉(Tom Ziglar):哦,是的,我’ll tell you 什么 in this area, in all area of life hope is so important but especially in this because a lot of times you know we are kind of in that cave creating 和 we are doing it all, we have an instinct, we are going to make this happen but yet we don’没有很多反馈’有时直到我们启动它。那里’s not a lot of proof in the putting other than some of the other things that we do that will validate 什么 we are doing now 和 so we got to have that hope that’让我们振作起来’s why it’了解这一简单原理非常重要。那就是没有希望的人赢得了’采取正确的行动。很多时候人们不在’不要对它采取行动’s because they’失去了希望。因此,当有人被卡住时,您自己想知道为什么会这样,您为什么知道他们被卡住了。用引号和引号创建一个区块,还是写一个作者的区块,还是真的只是失去了希望。然后’s where it’考虑目标受众是如此重要,您知道您的客户,’为此将受益最大。当你’与目标受众交谈,然后您’ve got to really understand 什么 it is that they want, 什么 they are looking for 和 when you know that then you can say okay that’s 什么 they want. What are one 要么 two things I can do right now that will give them 什么 they need in 要么 der to be successful.
杰夫·隆:是的。
Tom Ziglar: You focus on 什么 you can do right now 和 literally when you start doing one 要么 two things everyday that’可以解决您的目标受众的问题,并为其自身带来希望,因为现在您’重新专注于解决某人’的问题,而不是这是否行得通。
杰夫·隆:是的。
汤姆·齐格拉(Tom Ziglar):’s a huge difference.
杰夫·朗(Jeff Long):我爱很多时候希望与恐惧相反。你知道我’ve actually gotten to hear you speak a few times here in Ohio. I got to hear your dad speak years ago 和 I love that a lot of the foundation of 什么 you offer is hope, is encouragement. I just want to read, just a short passage from your book, “Born to Win”然后开始思考,因为它确实建立在希望的构想之上。因此,相反的是谈论做新的事情。所以说……”Doing new things involves change. And change is something lots of people avoid because of the fear of the failure. In fact the fear of the failure is often strong enough to keep some people from taking the first step. But there is one reason that covers about 95 percent of those fears 和 that reason can be overcome simply, quickly 和 effectively. What is that reason? It is simply the fear of the unknown. This is the fear that results from being unfamiliar with the thing you are going to be doing.” So my questions is, how have you gone over that fear of the unknown? You know you guys have been doing some innovative things, you are always cutting edge 和 seen 什么’s next so how do as you are leading your company, get over that fear of the unknown.
Tom Ziglar: Well, I remember speaking with the business owner at one time 和 the suggestion of the business owner was you know why don’t you get your top 10 customers that you already have? Why don’t you call them back 和 talk about this other solution that you have? Right? And the fear of the unknown was keeping them from doing that. Right? Because, well I don’t want to mess up a good customer. You know they are already like this 什么 happens if I call them 和 I say something wrong? I mean they weren’t expressing that but that’s 什么 we were thinking. And then so we asked the follow up question well, in the past when you have talked to your customers did you have a good relationship? 是. So there really is no reason to think it would go south, correct? Yeah, 和 then we asked 什么’s the worst that could happen then? Well they could say no. Okay, 什么’s the difference between them 和 not calling them? 没有thing. And so really the only good thing to do was to call them because then at least you have a chance for growth. And so a lot of times you have to look out to the fear of unknown right in its eyes 和 go wait a second. It’s probably a bigger reason to take action that it is not to take action. Right. Because really it should be faith of the unknown because I have confidence in my ability 和 the reality is that if I don’t do it 要么 if I do it 和 they say no, the result is the same. But the only chance I have of the yes, is to call them. So the fear of the unknown now becomes a positive because it’s more likely I am going to get positive 要么 neutral response than a negative response as it’s going to make me any worse than I am right now.
杰夫·朗(Jeff Long):’s so good. That’s so good because I recommend to, to almost all of our……the listeners of this broadcast as well as our clients. Whenever we are thinking of creating an online course, I say “hey, call top 10 of your ideal customers 和 ask them” 和 I say, hey we are “thinking of creating this course 和 here is our thoughts about how it will look 和 the content 和 什么 are your thoughts? Would you purchase this?” And a 很多时候,害怕打电话给您知道是一个障碍,并且您还没有卖出任何东西,所以这是一个很好的策略,可以度过最糟糕的情况。那最坏的情况是什么?
汤姆·齐格拉:恐惧。
Jeff Long: A lot of times it’s not as scary as we think it would be. You know, nobody is dying, nobody is having tragic events happen just because they don’t you know return our call 要么 ….or you know say yes to the sailor 要么 什么ever it might be.
汤姆·齐格拉(Tom Ziglar):对。
Jeff Long: So, Tom you have been around a lot of successful people. You have….you know done a lot of writing, a lot of speaking. But 什么 is the success tip that has meant a lot to you over the years?
Tom Ziglar: You know probably the biggest one that has come my way in the last few years is I started….. I used… I have been getting up early for a long time. But instead of just getting up early to get my stuff done, I just tried to go ahead 和 plan my first hour, hour 和 half of the day into 什么 we call a time capsule. The time capsule concept that phraseology I got from our small business partner Howard Partridge. He is our exclusive to small business cottage. I think you have met Howard, Jeff.
杰夫·朗(Jeff Long):是的,是的。
Tom Ziglar: But the…. so 什么 that means is that when I get up in the morning, instead of just letting the day happen 和 unfold, I have a purpose when I get up. I spend my first 30 to 45 minutes in a quiet time 和 you know getting that first thinking done I will have my coffee, I will be waking up, I will think 什么 I want to accomplish. I’ll…. I’ll… I will have that quiet time, that devotional time. And then I will have okay these are the top 3, 4 thing I got to have done today 和 I will work on those 和 then I will go out 和 I will check emails 和 stuff like that 和 I do all of that before [7:30] 要么 [8:00] 在早上。所以我起床了 [5:00] 要么 [5:30] 并在世界其他地区进行之前完成它。通过进行这种简单的更改,不仅可以比大多数人更早开始我的一天,而且可以专注于我如何早点开始我的一天。那天我取得了很好的开端,这是您难以置信的。现在,随着新材料的创建,我将花时间在一天的第一部分中编写和创建此新内容。我与他人一起工作,有些人像我一样是早起的人,而其他人则是傍晚的人,很少有人能遵守纪律和时间表,可以让您在傍晚或傍晚做同样的事情。没关系,仅对我来说,对大多数人来说,难度更大。其次,我从塞思·高登(Seth Goden)得到了这个提示,他说:“了解您一天中最有创造力的时间,将终极价值放在您一天中最有创造力的时间上,即您花费一个小时或一个小时,再加上一半甚至更长的时间可以节省时间,我又该如何保留这段神圣的时间来完成我的创作工作。
Jeff Long: Yeah, Yeah. And that’s so good 和 I like that a lot of that content like you have given a lot before 和 I have noticed that during our this transition, that some that content of sales 和 marketing training is actually on your website on your Ziglar on demand of range. So give me a little background of 什么 this Ziglar on demand site 要么 system is?
Tom Ziglar: Yeah, so 什么 we did is we took all of dad’s kind of legendary legacy courses. It’s primarily audio although there are probably 8 要么 10 hours of video 在re. Dad doing his presentations on personal development, attitude, motivation, goal setting, sales, leadership you know different areas of faith. But in total over 60 hours of content 和 they are in different programs. So if you could come to our retail store 要么 online Ziglar.com 和 you buy the cd series cottage after marriage, we have taken that same audio program 和 we put it in Ziglar on demand. So, the idea is that it somebody wanted to place the start if they wanted content from Zig Ziglar 和 they wanted in the audio 形成at then they would become a member of the Ziglar on demand 和 the reason to unfold one is the instant access through either computer 要么 smart phone 和 so almost everybody has a smart phones these days.
杰夫·朗(Jeff Long):对。
Tom Ziglar: So all I have to do is login 和 they can hit play 和 they can start listening. And two is its expensive niche product around the world 和 a lot of times people don’t want to commit to one program that might be a couple of hundred dollars whether in download 要么 in a hard copy 和 so they like the idea of the subscription 和 so the value for the materials in subscription 形成at is amazing. It’s if you bought all the content of 1200 dollars, that retail that’s 什么 it would be if we shipped it to you but you can get the online library with everything in it for either 99 a month 要么 999 dollars a year.
杰夫·朗(Jeff Long):’s great.
汤姆·齐格拉(Tom Ziglar):在国际市场上,我认为这些天我们名单上的人中有30%是国际人。因此,我们确实没有选择必须向他们发送纸质版的选择,所以我们将所有内容都放在那里了,因为我们希望有更多的人可以使用它,因此获取它的成本当然很高当您以这种方式进行操作时,尺寸会更小。
杰夫·隆:是的,是的。因此,汤姆(Tom),请解释一下将齐格(Zig)内容在线发布的过程,您知道很难挖掘所有内容,因为他的资料太多了。这个过程是什么,甚至有些策略喜欢将其放在网上?
Tom Ziglar: Well, I tell you that’s a great question. Because when we first came out with it, the 要么 iginal name was called success 2.0 和 we had all this content plus we had about another 100 hours of material 在re. And 什么 we found is that you know more is not better. People they get in there 和 it all starts to look the same after a while 和 so when we came out with Ziglar on demand, 什么 we did, you know we just want them eat. We just want very best for 什么 we are known for 和 so we took out about 65 to 70 of the content 和 just left the core material to talk about.
杰夫·隆:哇。
汤姆·齐格拉(Tom Ziglar):但是,现在,我们将不时地回溯这是我们战略的一部分,即增加一些课程并参加一些课程,尽管我们还没有……我们还没有开始,但我们也有能力。让会员看到他们从未见过的程序的能力,并且可能为此获得一些额外的报酬。
杰夫·隆:嗯
Tom Ziglar: So if it says specific sales trading course 要么 a marketing course for small business owner 要么 什么ever. It may not be included in the 995 a month but they can get this new course for say 10 要么 20 要么 50 dollars 要么 什么ever it is. So it is a way to not overwhelm for no reason at all because if we put all their stuff in there they are not going anywhere because they don’t see the value in it.
杰夫·隆:是的。
汤姆·齐格拉(Tom Ziglar):但这也使您具有加售能力。因此,这是该过程的一部分。我们已经完成了数字化工作,还有很多工作要做。我们拥有需要准备的全部材料。
杰夫·朗:当然。
Tom Ziglar: But, you know it’s……it’s about at the end of the day 什么 we found is that people want a combination of tried 和 true material they know work, is timeless. And then they also want relevant today ready information. That…. That we know that comments on 什么 it’s like to sell in the fall of 2015 in the internet age where everything going on because things change so rapidly.
杰夫·隆:是的。现在,我爱你们上有更多的内容,我还记得……当成功启动2.0版时,省去了您的电子邮件,然后您就明白了。现在您有没有人向您发送电子邮件并说……告诉您,“他们的内容太多了”,或者您进行了调查?您如何发现内容过多,而删除其中某些内容实际上对最终用户有利?
汤姆·齐格拉(Tom Ziglar):.....您显然知道我们可以查看已访问的资料。
杰夫·隆:嗯
Tom Ziglar: So we could tell just by user habits 什么 are they getting into 和 什么 they work. You know we have few super users I call them constantly considering everything. But you know even dad’s teaching he said you need to listen something 16 要么 17 times before you really know it. And so if you have 60 hours of content 和 you listen to that 17 times, but that’s going to take a long time. The other thing I thing is that when you have so much there, it’s easily get lazy, right?
杰夫·朗:当然。
汤姆·兹格拉(Tom Ziglar):只需说“好吧,我随时可以到达那里”。但是,如果您针对特定目的使用特定程序,并且有人对此有需求,那么紧迫性就会消失。因此,通过针对此类事情,我认为我们做得更好。我们为市场提供更好的服务,我们使它更及时,人们使用得更多。
杰夫·朗(Jeff Long):’s so good. That’s 什么 I have found in lot of different industries with online training whether it’s corporate, whether it’s entrepreneurial is a lot of time…. usually more content is not better. So, having you know….the key the most important courses are….are….are good. And then like you said, you could always add more content into the future 要么 even create different spinoff courses 要么 …or contents that they can purchase separately as well.
Tom Ziglar:是的…通过我们正在直播的新系列,我们的想法不是制作网络研讨会上崭新的内容。这个想法是在每个病变的核心上扩大一点,这可能需要30分钟的现场训练,但是这样可以为Q提供足够的时间。&A. Because where you are today is probably going to be different then where you will be 6 months from now when are you are going through same thing again so your questions are going to be different 和 that’s 什么’s relevant.
杰夫·隆:是的。现在拥有您,或者您可以通过在线上共享此内容来分享成功的故事。您知道有人上网查看材料,才有了可以分享的巨大成功故事吗?
汤姆·齐格拉(Tom Ziglar):我们有很多。实际上,非常有趣的一件事是,我们有一个通过ITunes免费提供的Ziglar shell播客。大约几个月前,我们播出了一集,其中我们赠送了Zig Ziglar的自我谈话卡片。在自言自语卡中,肯定是这一页的文学作品。我们在播客的一集中说:“下载这张免费的顶级自讲卡是免费的,我们很想听听您对此有何评论”。我们下载了2000多个软件,这是从播客(这是媒体的四分之一)到您知道要键入它才能正确访问的网站的一项巨大工作。而且,下载的过程中,有数十个人向我们发送电子邮件,告知他们由于连续30天每天使用此自我对话确认卡而导致Lige发生不规则变化的情况。这很简单,我的意思是……您知道某人一天要花3分钟才能做到。回到点播的Ziglar及其之前的成功2.0,由于这些课程,我们今天的人都是经过Ziglar认证的培训师,因为他们正在网上获取所有信息,并且已接通电源。那么当我们说时,您想成为合格的培训师?”他们跳了起来,为此做好了准备,因为一直在准备。因此,这对他们和我们都有重大利益。在某种程度上,就像我在客户生命周期中带给别人的东西一样,您给他们提供所有这些资料……就可以使他们进入一个新的高度。然后,如果您有更多的程序,它们已经准备好了并且打趣地实现了。
杰夫·隆:是的。是的,我喜欢您提到了客户生命周期。您知道它开始的时候,注意盟友会以播客的形式开始,然后下载一些资料,然后他们按需在Ziglar上查看,然后成为一名教练,我的意思是,他们可以走很多步骤,并且总是可以帮助到您财务和所有这些东西。但是,它为他们服务,因为他们正在帮助他人成功。那是……那是非常出色的……甚至不是战略,而是您提供的培训和内容的结果。
汤姆·齐格拉(Tom Ziglar):是的。
杰夫·朗(Jeff Long):汤姆(Tom),人们可以在哪里…………按需了解更多关于您和齐格拉的信息?
汤姆·齐格拉尔:最好的去处是 Zigglar.com 和 on our homepage you will see if you scroll down a little bit you will just see a huge button about Ziglar-on-demand 和 it will give you…you know 什么 it takes to invest, how to subscribe 和 everything else. You could find me at Ziggler.com as well. Another thing that was rolling out I don’t know I……since everybody here seems to be online learning 和 podcasting world. You might want to check this strategy out. We are….we have a website called theZiglarvault. It’s just the Zigglervault.com 和 on this site we have all of our 文章s 和 we have some videos there. And these are all kind of content leading 文章s. They are very short 文章s but they are… they give how to actions steps 和 everything else 和 this week actually we are hosting 在re a free download. A free download is going to be 7 要么 8 of Zig’s greatest iconic stories on family 和 on sales, on success, on goal setting, on motivation, on leadership 和 so on that you will be able to get this free download. And we are doing this because you know never wanted a fantastic way for people to get introduced to the Zig Ziglar’s message. But number two is that we are in that download we are going to talk about Ziglar-on-demand 和 where all of these you know where rest of the stories so to speak is found on Ziglar-on-demand. So, it’s a pretty good strategy 和 we are hoping that it works well but we are going to see 什么 that does so if you are interested on Ziglar-on-demand, I would definitely go to Ziglarvault.com 和 look for that free download. It should have been posted at the end of 文章s 和 things like that.
杰夫·朗(Jeff Long):’s great… that’s great I will post it in the show notice as well. So, to the viewers, to the listeners excuse me, definitely go check that out Ziglarvault.com you can learn more about that. Well Tom, I would you know…..have asked a lot more questions, I love 什么 you guys are going specially as it relates to online learning 和 helping serve your audience. But thanks you so much for being 在 show today.
汤姆·齐格拉(Tom Ziglar):哦,很高兴来到这里。感谢您的款待。
杰夫·隆(Jeff Long):好的,我希望您能和我一样享受对汤姆的采访,而且像汤姆·齐格拉(Tom Ziglar)这样的采访思想领袖总是很棒。 Because you know you just ask the simple question of 什么 hope you have 要么 什么 tips can you provide 和 they just give so many good things. So I wanted the first half of the show to be more about the mindset, about encouragement, about different tips 和 tricks that Tom has seen 和 done 和 recommends. 然后,当我们进入Ziglar on Demand内容时,我们就能够讨论他们发现成功的不同策略,您知道我会不时发现,添加的内容越多’总是等于更多的价值。所以不要’感觉自己不必拥有大量的内容。一种想法是问听众。其次,一旦课程中包含了这些内容,就可以使用分析。你可以看着你…如果您使用的是Wistia视频托管平台,则可以使用YouTube’不推荐。 Vimeo pro,您可以查看是否有人在观看这些视频,或者您可以查看其他分析以查看他们是否’在整个课程中重新取得成功。所以不要’t feel locked in like hey the more content, the more lessons, the more modules is better. Sometimes more is overwhelming. So how will you use this content in your own online course? Are you going to pare down the content? Are you going to ask your customer base 什么 they want? I would love to hear 什么 you’ll have to say so shoot me an email Jeff (at) onlinecoursecoach (dot) com, let me know 什么 you liked about this episode, let me know 什么 you are going to put into action. And also don’别忘了汤姆(Tom)最佳销售和营销策略对那些在线业务人士的奖励。所以如果你’重新在手机上收听,请转到 onlinecoursecoach.com/Ziglar。您可以直接在手机,计算机,平板电脑上注册,然后直接将额外的音频发送给您。嘿,就像我们结束唐’别忘了Fincon的票会遗失。如果您知道某个可以从中受益或对此感兴趣的人,请继续将此播客转发给该人,说:“嘿,您可以注册我们的免费票。如果您从未在退房之前参加过Fincon,您可能会赢得一张免费机票”. And then lastly I would be honored if you were to share this out. So share it on 脸书, on 推特, on 什么ever social media channel you’重新使用,尤其是在您使用手机的情况下。所以我听很多播客’我在锻炼的时候’m in the car, when I’我有空的时候洗碗。而且大多数播客应用程序都有一个共享按钮,所以继续吧,现在将其共享给Facebook,Twitter和其他任何我感到荣幸的东西。随时在Twitter上为我加标签 @杰夫·隆 和 tell me 什么 you like about the show, share it to your friends 和 community 和 let’我们是否可以让更多的人参与播客并继续建立社区。和我’通过Twitter,电子邮件和向我提出问题的许多人给我留下了深刻的印象,并给了我一些提示。它’非常有用。事实上,直到今天有人听过以前的播客 詹姆斯·史拉姆科 并在推特上来回转发他们喜欢并从该集中学到的一些不同的东西。因此,我非常感谢。好吧,继续回到在线课程教练播客那里’我真正的目标是帮助您教会许多人达到数百万。